Today, the Instax line of instant cameras and film have found a place in the global market. This innovative marketing and design-led to growing popularity for the Fujifilm Instax and Instax Mini.

Something only Polaroid has caught up to with the recent release of the small Polaroid Go camera and film (of which the film is around the same size as the Fujifilm Instax Mini film). Originally Fujifilm’s instant cameras were only available in Asian markets but where Polaroid failed to adapt to the changing markets, Fujifilm embraced the advances in digital photography and managed to position the Instax Mini as an affordable and cute way to produce instant physical photographs. Fujifilm Instaxįujifilm has been producing instant cameras since the 1990s. Polaroid cameras continued to grow in popularity and by the 1970s, they were everywhere.įor more information about the history of Instant film see this article. In 1948, Land unveiled the Polaroid Land Model 95 Camera, the first commercially viable instant camera. Land thought that was a good question, and he began working on a camera that would hold film that could be developed instantly. However, there’s a lot more information where that came from, so keep on reading!Įdwin Land, Inventor of instant film and Polaroid, on the cover of LIFE magazine in 1972 with the SX-70.Įdward Land, the American Inventor who was a huge inspiration for Steve Jobs, was taking pictures with his daughter when she asked him why they couldn’t see the pictures right away. That’s just a quick introduction to Fujifilm’s instant photography products. Instax instant film is cheaper, easier to find, and more consistent than Polaroid film. Instax film also comes in a variety of different colors and styles. Instax film (and the corresponding cameras) comes in three varieties, instax wide film which has a 2.9 x 3.4 inch image size, Instax square film which has a 2.4 x 2.4 inch image size, and Instax mini which has a 2.4 x 1.8 inch image size. Instax film is manufactured by the company Fujifilm and is used by their Instax line of instant cameras.

Instax film is an instant film, similar to Polaroid Instant film, that develops within 90 seconds and doesn’t require special equipment or chemicals like traditional camera film. Instant film is more popular than ever and even better than it was before! Although Polaroid, the company that originated instant camera and film technology has returned, leading the way is Fujifilm’s Instax Instant cameras and films.

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